{"product_id":"ghd-platinum-hair-straightener-ceramic-flat-iron-professional-hair-styler","title":"ghd Platinum+ Hair Straightener, Ceramic Flat Iron, Professional Hair Styler","description":"\u003cdiv\u003e \u003cdiv class=\"disclaim\"\u003e Color:\u003cstrong\u003eBlack Platinum+ Styler\u003c\/strong\u003e | Style:\u003cstrong\u003eStyler\u003c\/strong\u003e \u003c\/div\u003e \u003c!-- show up to 2 reviews by default --\u003e \u003ch3\u003eProduct Description\u003c\/h3\u003e \u003cp\u003eFeaturing breakthrough ULTRA-PREDICTIVE TECHNOLOGY, the ghd platinum+ professional HAIR STRAIGTHENER recognizes each section of hair and adapts the temperature to ensure the optimum temperature of 365ºF is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more color protection. The HAIR STYLER heat is monitored 250 times per second and through its predictive technology, the styler recognizes the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalized to you. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eCERAMIC FLAT IRON with advanced, precision milled, floating plates with a high spec gloss finish, for effortless, perfectly smooth styling and shine\u003c\/li\u003e \u003cli\u003eHEAT REISISTANT PROTECTIVE PLATE guard so you can take your style and your hair straightener wherever you want\u003c\/li\u003e \u003cli\u003eUNIVERSAL VOLTAGE to deliver the same outstanding performance wherever you are in the world\u003c\/li\u003e \u003cli\u003eAUTOMATIC SLEEP MODE to switch your styler off after 30 minutes of non-use, for peace of mind\u003c\/li\u003e \u003cli\u003eThe unique wishbone hinge ensures the precision milled plates stay aligned allowing for snag-free styling\u003c\/li\u003e \u003cli\u003eOur ghd FLAT IRON comes with universal voltage so you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past\u003c\/li\u003e \u003cli\u003e9 ft swivel cord for convenient hair styling\u003c\/li\u003e \u003cli\u003e185ºC temperature for optimum styling\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003ch3\u003eAbout ghd\u003c\/h3\u003e \u003cp\u003eThe award-winning HAIR STYLING brand ghd has a mission to create good hair days. 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